Branding In Five and a Half Steps

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Branding In Five and a Half Steps

Branding In Five and a Half Steps

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Johnson proceeds to unveil hidden elements involved in creating a successful brand — from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language to reinforce a core message. Michael Johnson – Part of it actually begins with the design and communications community, who are still fixated with ‘logos’ themselves. The Observer’s Robert McCrum described it as ‘probably the best thing on its subject — and even a book for civilians, too’.

With practical suggestions geared toward the business world, Johnson shows us how men's conversational rituals and verbal power games can cause your best efforts to go unnoticed and unappreciated in the workplace. If your mission statement includes an objective of world peace, you might be flying too high in the sky. This amount includes seller specified domestic postage charges as well as applicable international postage, dispatch, and other fees. In my case, being cute is enough to command the attention of humans but I understand that is a luxury afforded to the four-legged. Cracking The Boy's Club Code gives you creative strategies for winning respect from male coworkers and getting the outcomes you want.

Investigate: Before you launch your business you will need to do a lot of investigation into what product or service you should offer, how that should be offered and presented to consumers, and how viable the market is for your business. There’s a reason why we carefully explain the reasons for change behind a new project such as Historic Houses – yet how many design companies still launch a rebrand just with a few pictures and some live surface mock-ups? In a unique, engaging style respectful of both sexes, Michael Johnson outlines gender communication styles and how to work within them to enable more harmonious interoffice interactions. The first part of the book shows how the birth of a brand begins – explaining how to identify the missing gap in the market and not just focus on the visual solution.

Up until now, you've been faced with a pile of books on strategy, or a separate pile on logo design.The Logo Creative — There are so many books available about branding, What gap is it trying to fill?

  • Fruugo ID: 258392218-563234582
  • EAN: 764486781913
  • Sold by: Fruugo

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